North Highland Strategic Playbook 2025-2027

Pricing Excellence of the Future

AI-Enabled Pricing Strategies for Professional Services

Transform pricing from tactical to strategic. Explore 11 innovative pricing models, master competitive differentiation, and unlock $50M-$100M in revenue opportunity through AI-enabled pricing transformation.

11
Pricing Models
$100M
Revenue Opportunity
73%
Prefer Outcome-Based
10x
ROI Potential
Most Popular

Featured Pricing Models

Start with these three high-impact models—proven to win deals and capture value

Most PopularHigh Reward
Outcome-Based Pricing
73% client preference

Tie fees directly to measurable business results. Payment occurs only when specific outcomes are delivered. Transfers risk and demonstrates partnership commitment.

Formula-based outcome calculation
Risk-sharing builds trust
Premium fees justified by results
Explore Model
VersatileMedium Risk
Tiered AI Augmentation
Good-Better-Best approach

Offer three tiers based on AI depth: Traditional, AI-Enhanced, AI-Native. Creates choice, anchoring effects, and premium pricing opportunities.

3 tiers: 10-20-40% premiums
Client self-selection reduces risk
60-70% choose mid-tier
Explore Model
ROI-FocusedHigh Reward
Value-Based with ROI
10-25% of total value

Fee based on Total Economic Impact across 4 value categories. Rigorous financial justification with comprehensive value capture.

TEI Framework (4 categories)
Data-driven value quantification
Typical 5-10x client ROI
Explore Model

The $50M-$100M Opportunity

Transform pricing from tactical to strategic, capturing AI productivity value while differentiating against all competitor types

$50M-$100M
Incremental annual revenue by Year 3 through innovative pricing models and improved win rates
5-10x
ROI on pricing transformation investment measured over 3 years
45-50%
Target gross margins vs. 40-45% baseline through value-based pricing
KEY INSIGHT
"AI doesn't reduce consultant value—it amplifies it. Rather than lowering prices due to faster delivery, charge for the enhanced value and superior outcomes enabled by AI."
— Pricing Excellence Playbook, Section 2

Ready to Transform Your Pricing Strategy?

Start with our industry-leading interactive tools. Calculate ROI in minutes, select optimal pricing models through guided wizards, or explore battle-tested competitive strategies.